Nike lança jogo com Londres como tabuleiro ...

[aucrun]

A Nike anunciou um jogo denominado The Grid, que tem como objectivo colocar os participantes numa correria desenfreada pela cidade de Londres, transformando a capital britânica no tabuleiro de jogo.
O evento, que irá decorrer durante 24 horas, no dia 23 de Abril, consistirá nos participantes a percorrerem a cidade, quarteirão a quarteirão, de cabine telefónica em cabine tendo como principal premissa:
"The Grid will divide London into 40 postcodes - 10 North, 10 South, 10 East and 10 West - with several Grid phone boxes in each, which act as game markers. Players need to register at nikethegrid.com, to receive their unique code. This personal code allows them to activate and log their run (entering their code at the start / finish phone box).
Starting at one phone box, players must find the fastest route to another phone box, all within one game postcode. So you can win by speeding the fastest; flaunting the most stamina or knowing your neighbourhood well enough to sneak the insider routes; with .player's progress tracked online. After 24 hours, winners from each postcode will be crowned and the streets will be claimed!"

Site Oficial aqui.